Mark Lucas, Managing Director of IAE Global, discusses agency-based international student recruitment strategies at the AIRC Workshop at CSU Long Beach, while Dr. Jeet Joshee, host and facilitator, and Mary Marquez-Bell of SUNY Old Westbury, observe from the side.

Last week’s American International Recruitment Counsel (AIRC) Workshop at CSU Long Beach drew about 40 directors and managers of international programs and IEPs (Intensive English Programs) from around the country for a productive day of sharing recruitment strategies for international students. With our headquarters a short drive away, iTEP staff had the chance to connect and reconnect with many talented people.

One of the themes of the day was branding awareness and how institutions’ budgets for international recruitment typically do not allow for any major marketing campaign. This forces enrollment managers to find creative ways to familiarize potential students with their schools. With free promotion at 180+ test centers around the world and on the iTEP website, iTEP partner schools are able to elevate their brands without placing any burden on their budget.

“Some administrators have a hard time believing just how simple and beneficial it really is to accept iTEP results for admissions,” says iTEP Academic Director, Lee Rabideau. “It was helpful having some great partner schools in attendance, such as SUNY Old Westbury, CSU Fresno, and Cypress College, to drive this point home.”

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